Explain how you used digital technology to adhere to or deviate from the conventions of real media texts?

The media projects that I produced for my a-level are both very different from each other, the first Max Kill is of the horror genre and was the opening of a film whereas Accidentally in love is a trailer of the rom-com genre, the contrast in our texts is very clear and we had to use digital technology to show the reasons why the films genre was the genre.
For Accidentally in love, the most recent of the projects I have made, we spent a long time looking at other rom-com trailers, we found that editing was a big part of the process, the film edited to the beat of the song, we did just that and found a song that went perfectly with the text. When editing it was easy to see where an edit would go, and because half of the trailer was montage we simple had to edit to the beat.
When shooting the film we had to think about what would have come before and after the clips as if we were making the whole film not just a trailer, we came out with some bright colourful shots, the outdoor ones being clearer than the indoor ones because of lighting, we found that in rom-coms it was conventional to show the couple being couple-like, as well as the humorous elements such as Ben’s friend setting him up, its important to show both elements to establish the films genre like conventional media texts do.
With Max kill we couldn’t do a montage of clips, we had to make sure the audience knew what was going on, so that they understood and became involved in the text, we looked at the openings of other horror movies such as Scream and Psycho, the music in these films wouldn’t be as funky and upbeat as a trailer, so we couldn’t cut to the beat, when editing we found that the text should flow into each scene, everything had to fit together, we used cross cutting between the two characters to show the audience what they were both up to so that they could observe them both. When using the camera we had to be more careful with light as we shot at night, we found that in most good horror movies the movie is set at night so we went with this idea and stuck with it even when having to re-shoot because we felt it essential to our genre that the audience be aware of the dangers of night. Night to the audience should become something to be wary of in this film.
With both texts we spent a lot of time researching real films, both trailers and openings to really establish what makes them what they are. Using the technologies was easy once we knew what we were doing, film filming making sure we had the conventional shots, outdoors and bright for the rom-com and dark and dingy for the horror then cutting to the music in the trailer and making the music flow with the shots in the opening.