Thursday, 25 February 2010
Monday, 22 February 2010
What have you learned from your audience feedback?
We found many ways in which to get audience feedback using a number of different media texts, for example the comment section on youtube, or sending a link via Email, even commenting on the blog and discussions in class.
We had many positive comments for our 3 media texts, the poster, magazine cover and trailer. The most talked about being our film trailer had the most useful comments.
It was important for us to get feedback as sometimes our creative look stooped us from seeing what was wrong with the film. The way people read it was also different from how we saw it.
We've learnt that its important that the story is absolutely clear, there were a few comments about how the plot didn't make sense to them, this was in our first edit when we had not edited Lucy's voice over of "When I met Ben on the Internet, everything changed" This was a key line on telling the audience exactly what the story was about. We've learnt that sound is very difficult and what may sound good to you may not sound good to others, e.g the song we choose went very well with our moving image to us, but other people may have found it to loud or not be able to hear the dialogue over the music.
Another important piece of feedback we had was the comment on the indoor shots, we agree with the comment in that they don't quite flow as well as the outdoor shots, we re-edited them so they were a little shorter, but found that we needed the dialogue and the sense of friendship between Lucy and her friends to be shown in order to give the film a purpose, a reason for being.
Audience feedback also gave us inspiration for our magazine cover, we were advised to have more colour and experiment with media language, catchy quotes to get the readers really interested in our film and magazine. We shouldn't have to focus on just our film, but other films as well in order to sell the magazine, promoting just our film would be bad marketing for the magazine cover, audiences want to compare films with other films. We took this information into account and agreed our magazine cover could be improved on, we've learnt that the magazine cover is a very different type of advertising, its separate from our poster which relies on the picture and tag-lines of our film and the trailer.
Over all we have learnt a lot for audience feedback, it's very important in improving our media project. Its the best way of learning what the audience want and really, its all about targeting them so we can adapt our texts for them.
We had many positive comments for our 3 media texts, the poster, magazine cover and trailer. The most talked about being our film trailer had the most useful comments.
It was important for us to get feedback as sometimes our creative look stooped us from seeing what was wrong with the film. The way people read it was also different from how we saw it.
We've learnt that its important that the story is absolutely clear, there were a few comments about how the plot didn't make sense to them, this was in our first edit when we had not edited Lucy's voice over of "When I met Ben on the Internet, everything changed" This was a key line on telling the audience exactly what the story was about. We've learnt that sound is very difficult and what may sound good to you may not sound good to others, e.g the song we choose went very well with our moving image to us, but other people may have found it to loud or not be able to hear the dialogue over the music.
Another important piece of feedback we had was the comment on the indoor shots, we agree with the comment in that they don't quite flow as well as the outdoor shots, we re-edited them so they were a little shorter, but found that we needed the dialogue and the sense of friendship between Lucy and her friends to be shown in order to give the film a purpose, a reason for being.
Audience feedback also gave us inspiration for our magazine cover, we were advised to have more colour and experiment with media language, catchy quotes to get the readers really interested in our film and magazine. We shouldn't have to focus on just our film, but other films as well in order to sell the magazine, promoting just our film would be bad marketing for the magazine cover, audiences want to compare films with other films. We took this information into account and agreed our magazine cover could be improved on, we've learnt that the magazine cover is a very different type of advertising, its separate from our poster which relies on the picture and tag-lines of our film and the trailer.
Over all we have learnt a lot for audience feedback, it's very important in improving our media project. Its the best way of learning what the audience want and really, its all about targeting them so we can adapt our texts for them.
Monday, 8 February 2010
Explain how you used digital technology to adhere to or deviate from the conventions of real media texts?
The media projects that I produced for my a-level are both very different from each other, the first Max Kill is of the horror genre and was the opening of a film whereas Accidentally in love is a trailer of the rom-com genre, the contrast in our texts is very clear and we had to use digital technology to show the reasons why the films genre was the genre.
For Accidentally in love, the most recent of the projects I have made, we spent a long time looking at other rom-com trailers, we found that editing was a big part of the process, the film edited to the beat of the song, we did just that and found a song that went perfectly with the text. When editing it was easy to see where an edit would go, and because half of the trailer was montage we simple had to edit to the beat.
When shooting the film we had to think about what would have come before and after the clips as if we were making the whole film not just a trailer, we came out with some bright colourful shots, the outdoor ones being clearer than the indoor ones because of lighting, we found that in rom-coms it was conventional to show the couple being couple-like, as well as the humorous elements such as Ben’s friend setting him up, its important to show both elements to establish the films genre like conventional media texts do.
With Max kill we couldn’t do a montage of clips, we had to make sure the audience knew what was going on, so that they understood and became involved in the text, we looked at the openings of other horror movies such as Scream and Psycho, the music in these films wouldn’t be as funky and upbeat as a trailer, so we couldn’t cut to the beat, when editing we found that the text should flow into each scene, everything had to fit together, we used cross cutting between the two characters to show the audience what they were both up to so that they could observe them both. When using the camera we had to be more careful with light as we shot at night, we found that in most good horror movies the movie is set at night so we went with this idea and stuck with it even when having to re-shoot because we felt it essential to our genre that the audience be aware of the dangers of night. Night to the audience should become something to be wary of in this film.
With both texts we spent a lot of time researching real films, both trailers and openings to really establish what makes them what they are. Using the technologies was easy once we knew what we were doing, film filming making sure we had the conventional shots, outdoors and bright for the rom-com and dark and dingy for the horror then cutting to the music in the trailer and making the music flow with the shots in the opening.
For Accidentally in love, the most recent of the projects I have made, we spent a long time looking at other rom-com trailers, we found that editing was a big part of the process, the film edited to the beat of the song, we did just that and found a song that went perfectly with the text. When editing it was easy to see where an edit would go, and because half of the trailer was montage we simple had to edit to the beat.
When shooting the film we had to think about what would have come before and after the clips as if we were making the whole film not just a trailer, we came out with some bright colourful shots, the outdoor ones being clearer than the indoor ones because of lighting, we found that in rom-coms it was conventional to show the couple being couple-like, as well as the humorous elements such as Ben’s friend setting him up, its important to show both elements to establish the films genre like conventional media texts do.
With Max kill we couldn’t do a montage of clips, we had to make sure the audience knew what was going on, so that they understood and became involved in the text, we looked at the openings of other horror movies such as Scream and Psycho, the music in these films wouldn’t be as funky and upbeat as a trailer, so we couldn’t cut to the beat, when editing we found that the text should flow into each scene, everything had to fit together, we used cross cutting between the two characters to show the audience what they were both up to so that they could observe them both. When using the camera we had to be more careful with light as we shot at night, we found that in most good horror movies the movie is set at night so we went with this idea and stuck with it even when having to re-shoot because we felt it essential to our genre that the audience be aware of the dangers of night. Night to the audience should become something to be wary of in this film.
With both texts we spent a lot of time researching real films, both trailers and openings to really establish what makes them what they are. Using the technologies was easy once we knew what we were doing, film filming making sure we had the conventional shots, outdoors and bright for the rom-com and dark and dingy for the horror then cutting to the music in the trailer and making the music flow with the shots in the opening.
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